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Monitoring

Tracking breaks at night. You hear first.

A plugin updates itself, a tag stops firing, and nobody notices until the ads look worse. Numeristic checks your shop all day and emails you when purchases stop reaching Google and Meta, with the change that came just before.

Start the 14-day trialAlerts in every paid plan · change timeline from Growth

One night, logged

yourshop.com · sample data

  1. The checkout plugin updates itself, 3.2 to 3.3. Logged.
  2. Order #4512 arrives. No purchase event reaches GA4 or Meta.
  3. Alert email: purchases stopped reaching GA4 and Meta at 21:52. Started after: checkout plugin update at 21:40.
  4. Order #4513, same problem. The plugin captured it.
  5. Order #4514, same problem.
  6. Order #4515, same problem. 4 orders, €208 so far.
  7. You forward the alert to your developer.
  8. The checkout plugin is rolled back to 3.2.
  9. Order #4516: the purchase reaches GA4 and Meta.
  10. Verified. The alert closes. Back to green.

What we watch

Four rhythms, one shop

Fast checks for things that cost orders tonight. Slower ones for drift you'd only spot in a month.

How oftenWhatExample alert
Every 15 minutesPlugin and server signals: orders arriving without purchase events, the plugin going quiet, consent missing on ordersExample: Purchases stopped reaching GA4 and Meta at 21:52
Every hourYour setup: plugins, theme, consent plugin, caching settings. A change starts a consent re-scan within the hour.Example: Caching plugin now delays the consent script
Every dayGA4, Google Ads and Meta totals against your orders; Google Tag Manager versions; Google Ads and GA4 conversion settingsExample: Google Ads conversions fell outside the normal band yesterday
Every weekConsent scan, test visits in each consent state, the summary emailExample: A new vendor loads before consent on /checkout/

The change timeline

What changed before it broke

Every update to your shop's tracking path is logged with its time. When an alert fires, the change just before it is named in the email.

Changes on yourshop.com

Sample data
  • 12 Nov 09:10

    Checkout plugin 3.3 to 3.2

    Rolled back by your developer

    Fixed
  • 11 Nov 21:40

    Checkout plugin 3.2 to 3.3

    Auto-update · purchases stopped 12 minutes later

    Alert
  • 22 Oct 16:02

    Google Tag Manager version 41

    “F2 order-received” · published by your developer

    F2
  • 15 Oct 11:30

    Caching plugin settings

    Consent script excluded from Delay JavaScript

    F1
  • 9 Oct 08:15

    Consent plugin 7.1 to 7.2

    No change in consent signals after the re-scan

    Checked
  • 4 Oct 14:47

    Theme 2.4 to 2.5

    No change on the checkout pages

    Checked

Email, not noise

One alert when it matters. The rest in a digest.

Alerts that cost orders now go out at once. Everything else waits for one daily digest, and a summary arrives every Monday. You set quiet hours and who receives what.

  • Each alert names the shop, the check, the window and the number.

    With the likely cause when a change came just before, and a link to the orders behind it.

  • Fixes are checked on the orders that follow.

    When the next purchases arrive, the alert closes and the score climbs back.

  • Alerts come by email.

    Other channels come later; we'll say so when they do.

Start with the audit. Monitoring follows.

14-day trial on every plan, no card.