Tracking audit
Every order your shop takes, checked against what GA4, Google Ads and Meta received. Each problem ranked by the money at stake, with its fix and its points.
The first fourteen days
What can be judged before the first order: consent timing, Google Ads conversion settings, Meta event IDs, tags outside your vendor list. And what has to wait for orders.
yourshop.com: 4 problems before the first order.
Each order gets its verdict per platform, split by the visitor's consent choice.
73 orders checked. 64 reached Google Ads, 4 refused consent, 5 lost.
Every problem ranked by revenue at stake, with its fix, who applies it and the points it's worth. HTML, PDF and JSON.
6 problems · €884 a month · score 48.
Verdicts
Your shop's own orders are the truth, captured by the plugin on your server. Everything a platform reports is checked against them.
Per order, Google Ads and Meta show as sent or received; their counts are checked on daily totals. GA4 shows as counted, order by order.
GA4 counted the purchase
Matched to the order by its number.
Google Ads or Meta received it
The purchase arrived. Whether it was counted is checked on the daily totals.
The visitor refused consent
Their choice. Nothing to fix, and never counted as lost.
Accepted or never asked, and still missing
The purchase never arrived. Each lost order points to the problem behind it.
We can't see this step from where we sit
Without a server-side container, server columns say so plainly. Never “false”.
Inside the report
A checklist, a Google Tag Manager change list or a code snippet, with where it goes. Written for the person who'll apply it.
Where: Code Snippets plugin, or your child theme's functions.php
// Push the purchase once, on the order-received page, // for card payments that return from 3-D Secure. add_action('woocommerce_thankyou', 'nm_purchase_once', 20); // Full snippet in the report, with the order number as event ID.
What the audit report holds
HTML · PDF · JSONEvery order, with its verdict
GA4, Google Ads and Meta, split by consent: accepted, refused, never asked.
Problems ranked by money at stake
Orders lost a month and their value, then points.
The fix for each problem
Checklists, Google Tag Manager change lists and snippets, with where they go.
Who applies it
You, your developer, your agency, or our team.
Evidence per order
The path of each lost order, step by step, and its Microsoft Clarity recording when you opt in.
Setup checks
Google Tag Manager, Google Ads and GA4 settings, the consent plugin and caching.
What we couldn't judge
Every limit named, with the reason.
After day 14
Why did #4278 never reach Meta?
Plain answers that cite the orders they used.
50, 200 or 500 answers a month by plan.
A test visit walks through your shop each week and checks what fires in each consent state.
Scale adds a monthly test purchase.
For any period: every event sent, the order's consent state and its source. Facts and dates, no conclusions.
CSV and JSON.
14-day trial on every plan, no card. The report arrives on day 14.